Archive

Break the bubble

Department

Design

I question the prevailing phenomenon of bubble tea consumption nowadays and try to reveal its potential exploitation of women. I design an interactive poster (I made a ten-second video of its animation effect) projected on the floor in which people can break the "bubble” in bubble tea and some words will be revealed once the bubble is broken. Participants are asked to wear some costumes that I designed (on average 0.4m*0.7m) so they can't move freely. What I offer is a kind of awareness for bubble tea consumerism to inspire women to rethink little changes around them. The addiction to bubble tea soothes women's negative emotions and encourages them to work more and longer. Bubble tea can become a shelter for some real problems, making the dilemma between women's personal power and powerlessness seems less serious. "Drinking bubble tea" is the same as "using cleaning tools" (ads in the 1960s). They both are "the indoctrination of life forms". They follow the same logic: women have the capability of increasing productivity and reproducing at the same time, and the patriarchal power will utilize one of them and weaken the other at some appropriate moment.

Fedlev building & Benthem Crouwel building
Fred. Roeskestraat 96
1076 ED Amsterdam
Netherlands